This case study outlines how Hema Fresh (Hangzhou) collaborated with Eddysen to upgrade their fresh food presentation. With our superior manufacturing quality, we provided Hema Fresh with a solution that maximizes product visibility and minimizes operating costs.

• Client: Hema Fresh
• Location: Hangzhou, Zhejiang Province, China
• Manufacturer: Eddysen
• Product Installed: Eddysen Series-X Open Multideck Chiller (Custom Specification)
• Application: Fresh Meat, Dairy, and Pre-packaged Produce

1. Why Hema Chose Us

Facing the competitive “New Retail” market in Hangzhou, Hema Fresh needed more than just a standard fridge; they needed a merchandising tool. They selected Eddysen based on our three core competitive advantages:

• Precision CNC Manufacturing: Leveraging Eddysen’s advanced CNC metalworking capabilities, the cabinet is crafted with ultra-high precision. This ensures seamless integration of the multiple units, creating a smooth and unified visual effect.
• Robust “Supermarket-Ready” Build: Understanding the high traffic of Hema stores, Eddysen reinforced the units with heavy-duty Stainless Steel Bumpers. Unlike standard PVC bumpers, Eddysen’s solution offers superior impact resistance against shopping carts and restocking trolleys, ensuring the equipment stays looking new for years.
• Rapid Customization & Delivery: Eddysen provided a rapid turnaround. We customized the cabinet height and shelf depth specifically to match Hema’s ergonomic requirements for their “30-minute delivery” picking staff.

2. Technical Solution & Performance

Eddysen engineered a solution optimized for Hangzhou’s specific climate conditions.

A. Maximized Merchandising

Eddysen implemented a “Low-Front, Narrow-Bezel” design. The cabinet frame is virtually invisible to the shopper. This increases the Total Display Area by approximately 15% compared to Hema’s previous equipment.

Also, we integrated Eddysen’s premium 4000K LED lighting under every shelf, ensuring consistent lux levels from the top shelf to the bottom well.

B. Energy Efficiency in High Humidity

Hangzhou summers are hot and humid. Standard open chillers often fail here, causing sweating and temperature fluctuations. Eddysen solved this with:

• Dual Air Curtain Technology: We engineered a double-layer air discharge honeycomb. This creates a stiff, laminar airflow that effectively seals the cold air inside, maintaining a steady 0°C to +4°C even when ambient humidity rises.
• EC Fan Integration: Eddysen equipped these units with top-tier EBM-Papst style EC Fans. These reduce electrical consumption by up to 40% and significantly lower noise levels, enhancing the in-store ambiance.

3. Operational Results

The installation of the Eddysen open display chillers has delivered immediate benefits to the Hangzhou store:

Maintenance Savings: The robust stainless steel protection and easy-access engineering have received high praise from the facility management team for reducing wear and tear.

Sales Uplift: The “wall of food” visual effect created by Eddysen’s seamless design has led to a noticeable increase in impulse purchases in the dairy and meat sections.